
Patients are often reluctant to discuss the use of CAM with their physicians for fear of being rebuked or dismissed. Many physicians view alternative-based therapies as "quackery" and adopt an attitude of "semi-indulgent contempt," as described by one physician. Further complicating matters is the relative lack of practitioner knowledge and training on CAM modalities. Nudged forward by patient demand, this view is clearly changing and now more than 70 medical schools and 45 medical centers, including The Mayo Clinic and The Cleveland Clinic, have adopted integrative and alternative medical centers.